The Challenge: The “Vision Gap”

A $6.5 Million listing demands a $6.5 Million vision.

We identified this historic $6.5M NYC Townhouse (117 W 85th St) with incredible architecture, but its main bedroom didn’t match the price tag. This creates a “Vision Gap”—a disconnect where high-end buyers cannot see the property’s true potential.

They don’t just see a dated room; they see “work,” “cost,” and “hassle.”

The Strategy: The A/B Visualization

Instead of offering one solution, we developed two distinct, strategic concepts. This A/B approach is a powerful tool for brokers, designed to move a potential buyer from “It needs work” to “Which one do I prefer?”

The “Before”

Option A: The “Classic Contemporary” Vision

This vision transforms the space into a serene, timeless sanctuary. It’s designed to appeal to buyers who value understated elegance, comfort, and classic luxury.

Option B: The “Bold Branded” Vision

This vision is a high-fashion statement, designed for a buyer who sees their home as an extension of their personal brand.

To achieve this, we featured the iconic plaid bed from Hästens, a world-class centerpiece for a world-class property. This aligns the real estate asset with a globally recognized luxury brand, an appeal understood by leaders like Jan Ryde, CEO of Hästens.

The Result: A Powerful Strategic Tool

This A/B case study is more than just a design exercise; it’s a strategic marketing tool for the listing’s broker, [Leslie Garfield Real Estate].

It provides two distinct “sales stories” to tell, allowing them to pivot based on the client’s personality. This is the power of high-fidelity visualization: making ambitious dreams tangible, investable, and actionable.

See The Transformation